Programs

Tourism

What you need to get market-ready for LGBT+ travellers

In times of uncertainty (right now) 90% of Canadian LGBT+ travellers will look for travel opportunities within Canada. This represents 12 billion dollars in spending potential – right in our backyard. But, there’s more to welcoming this market than simply asking for their business. LGBT+ travellers are critically aware of spending their dollars where LGBT+ support is felt and shown. Their leading concern when travelling is their safety.

CGLCC’s Tourism Program acts as Canada’s LGBT+ tourism industry association. We help coordinate the product development efforts and market-readiness of Canada’s tourism industry for the LGBT+ travel market.

In collaboration with Tourism HR Canada, the program provides diversity and inclusion training, market-ready seminars, product development counsel, accreditation, destination audits and assessments and other services to help Canada’s tourism industry effectively reach and serve Canadian and global LGBT+ travellers, creating economic growth for Canadian businesses.

As part of our program, you’ll find out how best to welcome this lucrative market in a meaningful way. You’ll learn more about the various LGBT+ travellers’ wants and needs and you’ll determine your own market-readiness before welcoming this community to your tourism destination.

The program includes access to exclusive market research, case studies and educational materials to help you engage the LGBT+ market meaningfully and successfully.

Learn More about the CGLCC Tourism Program

Tourism HR Canada (THRC) is working with its principal partner, Canada’s LGBT+ Chamber of Commerce (CGLCC), to deliver a responsive comprehensive and sustainable LGBT+ Tourism Market Ready Program aimed at helping tourism businesses and communities develop a lucrative and fast-growing LGBT+ market. A series of inclusion workshops, Market Ready seminars, and Train the Trainer sessions are being delivered across Canada.

Please indicate your interest in participation in the program(s) below, so we can continue to keep you informed.

Program Interest(s)

Thank you for your ongoing interest in the CGLCC Tourism Program. If you have comments or questions, please contact us at tourism@cglcc.ca.

We look forward to working with you!