A limited number of destinations will qualify for our Destination Audit program, based on their level of interest, efforts and perceived LGBT+ travel market opportunities. The Destination Audit is designed to assess your strengths and areas for improvement in your overall LGBT+ travel market-readiness or tourism strategies.
A key part of this is having community and destination stakeholders engaged to evaluate past, present and future efforts to cater to the LGBT+ travel market. You may uncover some opportunities as simple as reimagining a product or experience already available at your destination, and find that by developing some new partnerships or making some small adjustments, it’s LGBT+ travel market-ready.
The Destination Audit program is best-suited to destinations that have already completed diversity and inclusion training and made some efforts to welcome the LGBT+ travel market (or completed the Travel Market-Ready seminar). The final recommendation report from the Audit may serve as a benchmarking tool to continue to assess and elevate your LGBT+ travel market strategy each year.