CGLCC 2007 Domestic LGBT Travel Study
Focus on Canada

The Canadian Gay and Lesbian Chamber of Commerce’s 2007 Domestic LGBT Travel Study “Focus on Canada” was undertaken between February and April of 2007. It is interesting to note that the findings of Canada’s first lesbian, gay, bisexual, trans-identified (LGBT) travel study showed a market size of $9.4 billion annually. An estimated market of 1.8 million gay, bisexual, lesbian and transgender travelers spent on average $1,166 per trip last year. The study determined the size of the Canadian gay travel market at $5.4 billion in Canada; $2.4 billion traveling in the US and $1.7 billion elsewhere. The study also found that 83% of gay travelers believe Canada to be a place that goes out of its way to welcome gay travelers.

The web-based research study was conducted on Canadian (resident) self-identified gay, lesbian, and transgender travelers, between February and April 2007. A series of 2 hour focus groups were also conducted in 6 major markets (Toronto, Montreal, Vancouver, Calgary, Winnipeg and Halifax).

Reports based on the survey’s findings are now available for purchase, and will help you to not only understand the LGBT travel market but allow you to position yourself to tap into its potential!

For more information and to download the order form please click here!

 

Email: info@cglcc.ca * Web: www.cglcc.ca